PreceptorLink® Is the Trusted Choice: Exposing the Truth

At PreceptorLink®, we strive to operate with transparency, professionalism, and integrity. Unfortunately, not every company in the preceptor-matching industry can say the same. It's time to shed light on misleading practices that harm students, preceptors, and the profession. Please watch out for some of these misleading practices.

1. Hiding from Accountability: Unlike some of our competitors, PreceptorLink® operates openly and proudly. Some competitors, on the other hand, have gone so far as to remove their Better Business Bureau (BBB) listing and claim their company has closed. In reality, they’ve simply rebranded to hide from poor reviews and accountability. At PreceptorLink®, we stand behind our reputation and have nothing to hide.

2. Questionable SEO and Fake Reviews: Companies that rely on blackhat SEO tactics and fake reviews create a false image to lure students. PreceptorLink® doesn’t need to resort to deceptive strategies. Our reviews are real- coming from real students and preceptors who have used our services and know us. A company with thousands of suspicious reviews should raise red flags, and we question the validity of their claims. 

3. Name Changes to Avoid Scrutiny: When a company has to change its name to avoid scrutiny, it’s clear there’s something wrong. PreceptorLink® has been proudly operating under the same name because we believe in building trust through consistency, honesty, and quality service. We don't need to rebrand to escape criticism.

4. We Put Integrity First: At PreceptorLink®, we’re committed to providing transparent pricing and a clear process. There are no hidden fees, no bait-and-switch tactics. Our clinical coordinators, who are based in the U.S., understand the nuances of NP clinical placements and are passionate about supporting students and preceptors. We know the challenges because we are nurse practitioner-owned and operated — we live and breathe this profession. We will happily discuss and review our policies if you have questions. We are not trying to trick or deceive you. We really want what is best for you!

5. A Decade of Trust and Dedication: While others may focus on quick profits and shortcuts, we’ve spent the last ten years building a real, extensive database of preceptors across the country. Our focus is on quality placements, not cutting corners. We work tirelessly to ensure that students are matched with preceptors who are the right fit for their educational journey. 

6. Standing for the NP Profession: As a company founded and run by an NP, we are passionate about advancing the Nurse Practitioner profession. Our competitors may resort to unethical methods to stay ahead, but we believe in the power of honesty, quality, and long-term relationships. We fight for students, preceptors, and the profession we love — and we always will.

7. Using a Competitor's Name in Ads and Posts: With social media and SEO, people search for a name. When you search “PreceptorLink,” you expect to get PreceptorLink. But if an unethical company uses our trademarked name in their ads and posts, it will appear in the search. It is neither legal nor ethical to use this practice, but some shady companies out there will do anything to get a click. PreceptorLink® does not do shady practices, so we don’t do this. Beware if you run across this unethical (and illegal) tactic!

PreceptorLink® does not rely on shady practices or false promises. Our reputation is built on authenticity, professionalism, and a genuine desire to see our students and preceptors succeed. We encourage you to choose a company that operates with integrity — not one that hides from it.

Lynn McComas is the CEO and founder of PreceptorLink and a recognized expert in precepting nurse practitioners and advanced practice provider students. With over two decades in primary care, Lynn has served as a coach, advisor, mentor, and preceptor for countless healthcare professionals, including NPs, nurses, and medical assistants. She co-founded a successful skills and procedures business and speaks nationwide on NP-related issues.
Lynn is also a regular contributor on LinkedIn, KevinMD, Facebook, YouTube, Instagram @preceptorlink, X @LynnMcComas, and her blog, where she addresses the growing NP and PA professions and the urgent need for preceptor sites. Her unique perspective, shaped by her business, clinical, and educational experiences, positions her as a key voice in tackling preceptor shortages. Lynn is committed to driving change—through a paradigm shift in NP education, reducing barriers, offering preceptor incentives, and advocating for reforms within the profession.